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about Us
DSP’s activities are diverse in order to meet the different needs of our customers:
1st creativity
- Art Direction: Design of visual concepts and layouts.
- Copywriting: Creation of texts for advertising materials, slogans and campaigns.
- Creating mockups and hand samples
2nd strategic planning
- Brand strategy: development of brand identity and positioning.
- Market analysis: research into target groups and competitive environment.
- Brand management: developing and managing brands.
3rd media planning and purchasing
- Planning media use: selecting the appropriate media channels to address the target group.
- Media Buying: Purchasing advertising space and time in various media.
4th Digital Media
- Online marketing: search engine optimization (SEO), search engine advertising (SEA) and social media marketing.
- Web design and development: Design and technical implementation of websites.
5th Social Media Management
- Creation, management and maintenance of social media accounts.
- Developing strategies to increase interaction and brand awareness.
6th Public Relations (PR)
- Press work: preparation of press releases and contact with journalists.
- Event management: Planning and implementation of events to promote the brand.
7th content marketing
- Creation of content (blogs, videos, podcasts) to address and engage target groups.
- Development of editorial plans and campaigns.
8th
market research
- Conducting surveys and focus tests to analyze customer needs and behavior.
- Analyzing data to support marketing decisions.
9th
media production
- Film and video production: creation of advertising films and other video content.
- Graphic design: development of visual content such as logos, flyers and brochures.
- Quality control: testing during the respective production processes
10th UX/UI Design
- Designing the user experience and user interface for digital products to ensure optimal usability.
We continually combine and expand these specialist areas, depending on our customers' requirements, in order to create comprehensive and integrated marketing solutions.